Well, while not your typical story, let me share how it all came about. Working in a fast paced environment with women, some pregnant, some single, some moms and with the upcoming birth of one of our chief graphic artist’s baby girl, a lot of discussion was tossed around about baby care products in the market. While there were a few good products with different attributes, it seemed like none truly encompassed all of the traits they would like to see in a baby skin care collection.
After months of passionate discussions, we decided to take upon ourselves the challenge of digging deeper into the subject and applied our marketing research know-how to seek and identify what busy moms need and desire. After spending endless hours sifting through hundreds of published pediatric dermatology white papers, conducting interviews and focus groups with moms, and testing dozens of popular baby care products in the market, the results were clear: There was not a single product line that fulfilled all of the demands of health- conscious parents.
Armed with this information, we consulted renowned European research labs and expert dermatologists who confirmed the need for a more sensible baby care product collection that addressed the specific skin care needs of babies as they grow and are exposed to different environmental factors. We met with botanical experts to find natural, organic and effective ingredients that are ECOCERT® certified. We partnered with the highest quality Swiss labs and cosmetic manufacturers to help us develop our smooth and silky textures, signature fresh scents, and eco-friendly products with ethnobotanicals that promote healthy skin.
Three years later, we are excited to make our BabySpa® products available to the moms who have made this possible, and to all of the parents out there seeking easy-to-use and effective skin care products for their babies.